What a Tech PR Agency Should Be Reporting in the Era of Generative Search
The internet is changing faster than ever, and at the heart of this change is how we find information. For years, digital marketing and public relations (PR) strategies revolved around the coveted ‘blue link’—a high-ranking result on a search engine results page (SERP) that guaranteed a click. Today, thanks to generative artificial intelligence (AI), that … Read more